2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Canada 2025 Digital Year in Review
The Changing Face of Formula 1: Beyond Traditional Motorsport
Os dados por trás do consumo de CTV no Brasil
Conectando plataformas y contenidos – Comscore & IAB
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Will Gen Z Turn Out to Vote in 2024?
A Shifting Homeowners Insurance Market
India’s Online Financial Landscape Report
The online financial landscape in India reaches 396 million unique visitors, and time spent on these entities has shot up by 237% in the last four years.
Online Brokerage Shopper Trends in 2024
Generative AI: writing, editing and designing in 2023
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
Social platforms have the ability to move an audience through the holistic purchase funnel – from awareness all the way through conversion and beyond.
Is there Representativeness in Measurement? Why the Move to Cross-Platform...
Spooky Stats: Halloween Costume Shopping Trends
Representation in media: Taking a cue from #BillionGirlSummer
Young Women Emerge as Fastest-Growing Sports Audience